James Victore Design Meeting, April 5th @ 6pm

Tomorrow, Thurs, @ 6pm at Sushi Bar downtown. Bring your print outs of posters you would like to print and sell as well as sketches, etc. We will start exactly at 6pm.

Oso Bay, Art Exhibit, FRIDAY April 6th

6:00 PM
EXTRA CREDIT
Take a picture with your smartphone of your favorite work and bring it to class on the 10th for extra credit.

Final Project: Socialnomics

Create a social media strategy/campaign for a client of your choice.

Due Wednesday. 4/11

1. Cover Page of Doc

• Name of Company/ Logo
• Spring 2012
• Social Media Strategy
  

2. Table of Contents

• For now, Just plug in dummy text
  

3. Client Profile (typed document, Outline format) PAGE 2-3

• Paragraph 1: Name of company, history of company to date
• P 2: Target audience of company, be specific.
• P 3: Goals for the next 2-4 years of company (you can make these up if necessary)

4. Page 4: List of 5 recommended social media outlets for your client as part of a 2-year strategy

• Beside each, include an 'image' or 'icon' to represent that outlet (ie: Facebook logo)
• Also, include a brief description of 'what is faebook?' etc for each.
• The purpose of this page is to give your client a quick glance at what your recommend and why. ie: history of that outlet, it's demo, number of users, etc.

5. Pages 5-10: Each page will have 1 of your 5 recommended outlets

• On each page, place the logo and name of the outlet at the top
• On this page, in bullet or paragraph form (make it easy to read) list and/or explain why YOU feel this outlet is recommended
• Example: (yours will be much longer than this) I recommend Facebook as part of your 2-year strategy because I believe on of your companies goals is to reach your customer on a personal level. Facebook provides an interactive platform.............
• So you will say (1) Why you recommend it (2) How you see it can be used for this client
• **NOTE** Next week, we will be looking at the 'strategy' part of this. How all of these work together, etc. For now, just focus on EACH individual outlet and how you think it specifically is useful.
• CONVINCE your client on these pages that your recommendations are the best possible choices.
  

6. Pages 11-15 (NOW REVISE)*******

• For each social outlet, make a new page with header and logo
• Using the 'big 3' ways to engage your audience, create a header for each:
• Relevant Information: List of this info you will push out
• Compelling Information: List of this info you will push out
• Engaging Info: list...

7. Page 11-15 (ALSO)

• Include a 1 month calendar of posts. Make sure to take into account days of the week, weekend pushes, when will videos go out vs. facebook?
  
• Make sure each outlet supports the other.
• ie: If the blog has a new post, make sure to mention it on FB and TW

8. Page 16-20: Combined calendar

• Each page represents 1 week
• 7 days per page
• Mon-Sun
• For each day, list ALL the push outs
• ie: Monday. • 10am: FB post on xxxx. 11am: post Ytube. 11am: Tweet leading to video. 3pm: update website with current info.... etc.
• Each sheet should be labeled : Week 1 of 4, Week 2 of 4, etc
• Must included specific posts on each day. If time in important to the post, then include the time to push out.
  

THURSDAY!

James Victore Meeting
10am
UC Tejas Room C (first floor)

Lunch Provided
and Special Guest!!

Add Email Form to Blogger

http://www.email-forms.com/blogs/blogger/

To remove borders from images in blogger:

If you're using the new Blogger interface: Go to Dashboard ('House' symbol) - Template - Customize - Advanced - Add CSS - paste the following code - Press enter after the last character of the last line } - Apply to Blog.

1 2 3 4 5 6 7 8 9

.post-body img, .post-body .tr-caption-container, .Profile img, .Image img, .BlogList .item-thumbnail img { padding: none !important; border: none !important; background: none !important; -moz-box-shadow: 0px 0px 0px transparent !important; -webkit-box-shadow: 0px 0px 0px transparent !important; box-shadow: 0px 0px 0px transparent !important; } Here is link:http://www.southernspeakers.net/2011/03/remove-blogger-picture-shadow-and.html

NEW PROJECT: Blog Website

Please review the following and be prepared to work on this on Monday! This project will be completed in steps. Each step will require 'sign off' from the client. The client will be in class on Wednesday of next week. Please get started on step 1-2.

Concept:
Create a wordpress blog website for http://www.literaryreadingseries.com/ that can be easily updated, communicates the mission of the brand and follows all 5 abilities.

Components:

• Logo Proposal
• Color palette proposal
• Image proposals (can be stock or original photos) You may NOT pull images off of other websites. This is illegal.
• 8 Page Site Including:

1. Home Page
2. About Us > History & board members on this page
   
3. Upcoming Readings
4. Past Readings
5. Patrons > includes testimonials > link to "donate" page
6. How to Donate? > Includes contact form on giving & pay pal
7. Contact Us > Generic contact form
8. In the News

• Yes, we will incorporate a pay pal link.

Steps:

1. Create a simple logo for review. Due by end of class on Monday. Their audience is mostly 40+ men and women, literacy advocates, highly intellectual, community oriented.
   
   
2. Create digital 'mood board' for review by client. Include colors, images, font choices. Layout in PDF document to present on the big screen in classroom on Wednesday.
   
   
3. Create site map of the above. If you propose any special linking between pages, show this on the map.
   
   
4. First website review by client. This is due Thurs. the 21st. All pages must be completed and include image, text and logo placement. (client will choose one logo from group and all will use this logo.)
   
   
5. Final review by ENTIRE board of client group on March 28th. This will be in the UC Island Room board room. This is mandatory! Please make sure to clear your calendar so you can be here for this date.
   

Final Presentation:

• March 28th. Set up beings at 8:45 am
• Group arrives at 9:30 am
• Make sure to dress up! This is a pet project of the president's cabinet!!
• Be prepared to speak about color choices, image choices, layout choices, font choices, etc. This is the first time the group will hear from you. They will want to understand your decisions.
• Be prepared to take them through each page slowly and answer questions.
• Be prepared to stay until the end of class at 11:50am.

What to bring to the final?

1. Print out of ALL pages in color. DO NOT try to print this the morning of the presentation. Please print prior to this day.
   
2. Make sure you name is neatly printed or typed on each page with your email address.
3. Put these pages in a manilla envelope (I will bring the day of) and write your name neatly on the front and seal it.