Final Project Due Dates

April 16th: All pages compiled to date. Strategy at 50%

April 18th: Individual strategies completed. 2 week calendar completed.

April 23rd: Print out due (B&W) critique. Mocks ups begin.

April 25th: Mock ups complete. Final review before printing.

April 30th: Color print out due. Spiral bound, with cover and back cover.

Hook, Line & Sinker

Social Media Engagement

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James Victore Design Meeting, April 5th @ 6pm

Tomorrow, Thurs, @ 6pm at Sushi Bar downtown. Bring your print outs of posters you would like to print and sell as well as sketches, etc. We will start exactly at 6pm.

Oso Bay, Art Exhibit, FRIDAY April 6th

6:00 PM
EXTRA CREDIT
Take a picture with your smartphone of your favorite work and bring it to class on the 10th for extra credit.

Final Project: Socialnomics

Create a social media strategy/campaign for a client of your choice.

Due Wednesday. 4/11

1. Cover Page of Doc

• Name of Company/ Logo
• Spring 2012
• Social Media Strategy
  

2. Table of Contents

• For now, Just plug in dummy text
  

3. Client Profile (typed document, Outline format) PAGE 2-3

• Paragraph 1: Name of company, history of company to date
• P 2: Target audience of company, be specific.
• P 3: Goals for the next 2-4 years of company (you can make these up if necessary)

4. Page 4: List of 5 recommended social media outlets for your client as part of a 2-year strategy

• Beside each, include an 'image' or 'icon' to represent that outlet (ie: Facebook logo)
• Also, include a brief description of 'what is faebook?' etc for each.
• The purpose of this page is to give your client a quick glance at what your recommend and why. ie: history of that outlet, it's demo, number of users, etc.

5. Pages 5-10: Each page will have 1 of your 5 recommended outlets

• On each page, place the logo and name of the outlet at the top
• On this page, in bullet or paragraph form (make it easy to read) list and/or explain why YOU feel this outlet is recommended
• Example: (yours will be much longer than this) I recommend Facebook as part of your 2-year strategy because I believe on of your companies goals is to reach your customer on a personal level. Facebook provides an interactive platform.............
• So you will say (1) Why you recommend it (2) How you see it can be used for this client
• **NOTE** Next week, we will be looking at the 'strategy' part of this. How all of these work together, etc. For now, just focus on EACH individual outlet and how you think it specifically is useful.
• CONVINCE your client on these pages that your recommendations are the best possible choices.
  

6. Pages 11-15 (NOW REVISE)*******

• For each social outlet, make a new page with header and logo
• Using the 'big 3' ways to engage your audience, create a header for each:
• Relevant Information: List of this info you will push out
• Compelling Information: List of this info you will push out
• Engaging Info: list...

7. Page 11-15 (ALSO)

• Include a 1 month calendar of posts. Make sure to take into account days of the week, weekend pushes, when will videos go out vs. facebook?
  
• Make sure each outlet supports the other.
• ie: If the blog has a new post, make sure to mention it on FB and TW

8. Page 16-20: Combined calendar

• Each page represents 1 week
• 7 days per page
• Mon-Sun
• For each day, list ALL the push outs
• ie: Monday. • 10am: FB post on xxxx. 11am: post Ytube. 11am: Tweet leading to video. 3pm: update website with current info.... etc.
• Each sheet should be labeled : Week 1 of 4, Week 2 of 4, etc
• Must included specific posts on each day. If time in important to the post, then include the time to push out.